Here's a small snippet of a pitch I made to the fine folks at Piggly Wiggly. If you don't know The Pig, just know it is an epic grocery store that has a cult following in the South. I want to reimagine their merch design and commerce strategy, starting with limited merch drops that could modernize the brand a bit. The designs below are just a small piece of the pitch and the bigger vision.

In general, my dream is to take something that already has cult status and find a way to reappropriate its equity into something that helps the brand regain cultural relevance.

No matter what, I'm making that damn skate deck.